William Schantz's List of 10 Tips to Start a New Brand

Now more than ever, people realize the importance of making a career out of something they are truly passionate about. The traditional 9 to 5 workweek no longer offers the stability it once did. With advancing technology, many jobs that used to be done in an office can now be done from anywhere in the world. 

 

William Schantz of MAFLLC emphasizes that although exciting, starting a new venture can be daunting. How do you get your name out there? How do you make sure people take you seriously? These are all valid concerns that need to be addressed before taking the plunge.

Starting a New Brand – Tips By William Schantz

1. Do your research

Before starting anything, it is important to do your research. This goes for both the industry you will be entering as well as the competition. Knowing what you are getting yourself into will help you create a solid foundation and business plan. It is also helpful to understand who your target audience is and what needs they have that are not being met by the current market.

2. Create a strong branding strategy

Your branding strategy should be unique to your company and reflect its values. It is important to have a consistent look and feel across all platforms, from your website to your social media accounts. Creating a strong brand will help you stand out from the competition and make it easier for people to remember you.

3. Have a solid marketing plan

No matter how great your product or service is, if no one knows about it, then you won't be successful. You need to have a well-thought-out marketing plan that covers all aspects of marketing, from online to offline. Make sure you are using the most effective channels to reach your target audience. And don't forget to track your results so you can adjust your strategy as needed.

4. Get involved in your community

One of the best ways to get people interested in your brand is to get involved in your community. This can be done through sponsorships, donations, or simply getting involved with local events. Showing that you care about more than just making a profit will make people more likely to support you.

5. Offer something unique

In order for people to want to do business with you, you need to offer something unique that they can't find elsewhere. This could be a unique product, an innovative service, or simply a better customer experience. Figure out what makes you different and use it to your advantage.

6. Have a great website

In today's day and age, having a great website is essential. Your website is often the first impression people have of your brand, so you want to make sure it is a good one. Make sure your site is easy to navigate, relevant, and informative. You also want to make sure it looks professional and reflects your branding strategy

7. Use social media

Social media is a powerful tool that can be used to reach a large audience with little effort. Make sure you are active on the most popular platforms and that you are regularly sharing interesting and engaging content. Don't forget to interact with your followers and build relationships with other influencers in your industry.

8. Make it easy for people to buy from you

If you want people to buy from you, you need to make it easy for them. According to William Schantz. This means having a user-friendly website and checkout process. You also want to offer multiple payment options and make shipping as easy and affordable as possible.

9. Get media coverage

One of the best ways to get people interested in your brand is to get media coverage. This could be through the traditional press, such as newspaper or magazine articles, or through online channels, such as blogs or social media. Getting featured in a well-known publication will not only give you exposure but also credibility.

10. Focus on customer service

No matter how big or small your company is, always make sure your customer service is top-notch. This means being responsive to customer inquiries, offering a hassle-free return policy, and going above and beyond to exceed customer expectations. Happy customers are more likely to become loyal brand advocates.

Bottom Line

William Schantz agrees that launching a new brand can be a daunting task, but if you follow these tips, you will be well on your way to success. Just remember to always put your customers first and stay true to your brand's values. With a little hard work and dedication, you can make your new brand a household name.